As most of you already know, we The ART of Infertility will be in Los Angeles during the month of June for Men’s Health Month. We are thrilled to be collaborating with Dr. Paul Turek of The Turek Clinics and to have Men’s Health Network as a Media Sponsor. Throughout the next few weeks, we will have a series of announcements sharing specific programming we will be hosting in conjunction with the exhibit. Here is our first “mini announcement”: we got a grant!
Throughout this year, The ART of Infertility has been working with Kristen, our undergraduate intern who is majoring in marketing at the University of Wisconsin Oshkosh. Kristen worked with Maria to design a research project that studies how social media campaigns can be better targeted at men with experiences of infertility. This work represents a new direction The ART of IF is embracing — mentoring young students about infertility and engaging in small research projects to provide an educational experience that responds to real, world issues in the fertility world.
We will have a lot to learn in this process but are excited and hope that we can #FlipTheScript to learn how to better include men in conversations of reproductive loss. Read more about the research project and Kristen’s take on it.
What is this grant?
With the help of Maria Novotny, I have been awarded the 2018/2019 Undergraduate Student/Faculty Collaborative Research Program grant. The research grant through the University of Wisconsin Oshkosh will allow me to travel to Los Angeles with the project and learn about the challenges men face when experiencing infertility. As a young college student, I really do not know much about this experience. But working with the project for a few months, I have become more acutely aware that even if I’m not infertile — a friend or family member in the future most likely will share in this experience.
What is my research project?
Because The ART of Infertility tries to support marginalized populations experiencing infertility and that the Los Angeles event is held in conjunction with Men’s Health Month, my research project is focused on men. Meaning, I am researching what educational resources men are in need of when experiencing infertility. We know one issue is a lack of male-focused infertility support. So, my research as a digital marketing student is interested in using social media as a way to foster a sense of support and community for infertile men. I plan to create a social media campaign, run that campaign after the opening of the LA exhibit, and then test the effectiveness of that campaign through a targeted survey. This means, that I need participants! So guys, this means I need you!
Why focus on social media?
A 2010 study found that media campaigns can greatly produce positive changes and prevent negative changes in health-related behaviors. I hope that my social media design and survey results will illuminate a series of findings and recommendations that describe methods of how to improve health-related resources for infertile men. Thus, reducing the isolating, stressful, emasculating, and stigmatized experience of male infertility.
What I’m looking forward to:
As a newer member to The ART of IF team, I am extremely grateful for the opportunity this grant from UW Oshkosh is allowing me to experience. Finally being able to see one of the exhibits that Maria and Liz put so much time and energy into will help me grow as a communications intern for ART of IF as well as a marketing/digital major in general. Throughout the first few months of interning with ART of IF, I have mostly seen women share their experiences with infertility. Having the chance to shift gears towards what males experience as well will be beneficial for my learning of the topic of infertility.